This is posted a little late, but it deserves a mention in the PHR story because it was a significant moment in the process...
The samples of our original items arrived on the 19th January 2017, and I was very impatient waiting for the fitting day to arrive!
On a rainy Australia Day I got together with small group of friends who encouraged me to start the brand in the beginning, and one of our first brand ambassadors (who was going to model the new samples). Obviously I was super excited, but a bit nervous as well because so much about the samples was unknown - the sizing, the tailoring, the colour choices, the comfort factor...
Thankfully I needn't have worried!
The fact that everything fit so well, looked so amazing and drew really positive initial reactions was even better! Of course there were some tweaks needed here and there (what are samples for, after all?) but for the most part the apparel was ready to order.
Huge thanks to everyone involved in these initial phases. It's one hell of a rollercoaster starting a new brand from scratch and I'm very grateful to have such an amazing support network behind me.
Now all we can do was wait for the new stock to arrive and hope all our new customers will love it as much as we do!